Image Source: Google
1. SEO doesn’t work or is dead
One of the most popular myths that many people still believe is that SEO is dead.But it’s nothing more than a myth as search engines and algorithms is not going to vanish anytime soon. SEO is extremely important for brands that have their websites as SEO helps to increase the visibility and traffic to the website.
2.SEO is about ranking Number 1 on SERPs
SEO is not just about the ranking.A good and efficient SEO strategy should be to think how to increase traffic and engagement.This will not be achieved only by focusing on the website’s ranking in Search Engine Result Pages [SERPs].There is no denying the fact that being on the very first page of SERPs can result in a traffic increase but the goal should be not just to gain the Number 1 Spot.
For example, the results which are displayed on the top or on the first page of search results can lead to an increase in traffic of up to 20-30%, but 70% of them do not come from the first organic result. Thus, it’s the optimization of the content may lead to additional traffic to the website.
3.Link Building is Dead
It has been reported a lot of times that link building is dead.But actually, it’s not.Even today, search engines use link authority and anchor text signals heavily in their search ranking algorithms.
Link Building is a very popular practice.For a successful SEO, websites do need links in order to increase more traffic for the website.
4.Social Media does not affect SEO
As social media platforms or social traffic is not a ranking factor for Search Engine Result Pages (SERP’s), people think and assume that it has nothing to do with SEO.
With the use of Social Media increasing day by day, there is no denying the fact that it helps to build an online presence and this help search engines with discovery.Sharing on social media platforms is increasing gradually that leads to the contribution of effective link building which in turn will result in increased traffic to the site.One can increase the visibility of the website by using Social Media platforms.
5.Image optimization is not necessary
Optimization is very necessary nowadays.Whenever a new content is added to a website, optimizing it is a must.Images are not easily noticed by search engines.For making images “Visible”, have a proper description must be added.
Using of Keywords, adding appealing titles and captions can be very helpful.A unique image always has a better chance to get noticed by search engines, compared to other images.Adding proper fields like image title, alt text and description add more chances of having images get noticed by search engines.
6.The more web pages you have, the better the ranking
As a part of a good SEO Strategy, Quantity should not be preferred over quality. There is no need to create any additional page or multiple pages just to increase the crawling from search engines.To increase a website’s visibility, Quality plays a very crucial factor.
So instead of creating pointless additional pages thinking it will improve the ranking, one must always focus on the Quality content rather than Quantity.
7.Only On-page SEO is sufficient
There is a myth that one only needs On Page Search Engine Optimization for the website.Even though the website is great, it has great meta title/description, images, engaging content, etc., it is still not enough.
Along with on page optimization, one needs to focus on several other areas like conversions,off-page search engine optimization as well as user experience.
Conversions: Conversions measure the number of potential visitors performing any specific action on the website.
Off-Page SEO: It refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.Off-Page SEO is the use of keywords off your site.
User Experience: UX optimization is nothing more than focusing on the visitor. Everything we do in the sphere of web marketing has to have the visitor in mind.
8.Mobile Optimization is not necessary
Optimizing a website for a mobile device means the users will be able to see the website in a very proper manner as it will look on a laptop or a computer screen.It’s completely a myth that its not necessary because nowadays everyone uses mobile devices to access various websites and applications.
Google have said:
On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave.To avoid losing out in these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. The first step is seeing how your site is performing. We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed.